I find that when I am reading the book, The 50th Law, on the train or bus or even in the waiting room of any medical office, people will stop me and ask questions about it. Most are intrigued by its title or by the cover of the book. Some are familiar with Robert Greene’s 48 Laws Of Power, and wonder about this book’s connection to the former. Others wonder if I am reading the Holy Bible, as the leather bound version of the 50th Law that I am reading closely resembles many bibles. Either way, my encounters about the book are as interesting as reading the book itself. Recently I was riding the train on my way from work and the woman sitting next to me asked tentatively if I was reading the Bible. She was very religious but new to the Christian faith and was reading a book on Fasting, a book she said was recommended to her by the Pastor of her church. I told her it was not the Bible and explained what the book was about and about its authors. She nodded and said that the book sounded interesting but she had to be careful about the books she was reading. She said she wasn’t a fanatic but she was new to the faith but had lived a more “worldly” life (my words not hers) for years and so she had all of that knowledge. She now wanted to input something that was more spiritual and enlightening. I responded that I was also a Christian and I understood where she was coming from.
When I talk about this book with my religious friends and family members, they often wonder why I am reading it. While the book is enlightening and the authors talk about spiritual leaders who have applied the principles presented in each chapter, it would not be considered a spiritual book by most. Still, I feel that I am learning and expanding myself by reading the book and although I am a Christian, I am open to learning and understanding other philosophies and schools of thought.
This leads me into Chapter 7 of The 50th Law which about being open to people and ideas and to making new connections. Aptly titled, Know Your Environment Inside And Out-Connection, this chapter is about building one’s business from the ground up and tailoring any products (books, songs, performances etc.) to the audience that you are trying to cater to.
Of course 50 Cent uses his own marketing experiences to drive home this point about knowing your audience and product and how to market oneself. 50 Cent points out the marketing strategies he learned on the streets of Southside Jamaica and then as a rap artist within the music industry. In both situations, he had to learn his audience, their likes and dislikes. He learned not to be afraid to approach his buyers directly and to experiment with different marketing tools and strategies and to use the latest technology to do it. He explains that successful artists and businesspeople who do not know what makes them successful will not be able to repeat their success without knowing the marketing strategies that worked and how they were able to connect to their buyers-audience.
The authors suggest four strategies for artists and businesspeople to make that connection and thrive behind all criticism and feedback. Those strategies are:
Crush all distance.
Open informal channels of criticism and feedback.
Reconnect with your base.
Create the social mirror.
As an artist and writer, I was especially interested in this chapter. I think that any business person or artist could learn strategies from the successful businessmen and creative spirits who authored this book.